Tuesday, December 24, 2019
Do Movies Shape The Way We See Things - 1477 Words
Do movies shape the way we see things? ââ¬Å"Harrison Bergeronâ⬠by Kurt Vonnegut has had an impact on the dystopic genre and has gone on to influence many movies, books, and other forms of media. However, for such a prolific work of literature, there only seem to be two movie adaptations of Vonnegutââ¬â¢s short story. The first movie adaptation was Harrison Bergeron, made in 1995, and directed by Bruce Pittman (this will be referred to as Harrison Bergeron 1995). The other movie adaptation was 2081 directed by Chandler Tuttle. Both movies mold the world of ââ¬Å"Harrison Bergeronâ⬠into their own while incorporating some of the elements from the original source to create their own unique work of art and enhance our understanding of this dystopic world.â⬠¦show more contentâ⬠¦His doctor then tells him to visit a head house, which is a bordello, like places where smart people go. There he is arrested and is given the option to work for a secret group of elite sma rt individuals. He accepts and later falls in love and impregnates a girl named Phillipa who then tries to escape and is later lobotomized. Angry at the bureau and goes on TV to expose them, he is then captured and forced to confess that what he did was a hoax, he instead opts to kill himself on live TV becoming a martyr to those who oppose the government. The last movie is 2081 this short movie is like the book except that it added a scene where we see a flashback of Harrison been taken by the H-G men, and they added a SWAT team to the part where the Handicapper General kills Harrison. Harrison Bergeron 1995 and 2081 has many similarities with the short story from which they were based on. Harrison Bergeron 1995 is loosely based off the short story. The first similarity that the movie has is that everyoneââ¬â¢s desire to be equal. This is evident with grades in school, a perfect score is a C. This is also illustrated by governors, and presidents being randomly chosen by the Nati onal Administration Center. The need for total equality is also accomplished using arranged marriages, marrying smart people with dumber people to produce children that are average. Another similarity that the movie has is Harrisonââ¬â¢s extraordinary intelligence for the time. In the movie, Harrison has demonstratedShow MoreRelatedMedia Influence Mass Media795 Words à |à 4 Pageslife, we are in Mass Media and we did not even know it. Everything from you learning to just leisure involvement. The cultural products that influence mass media and has taking part is Net Flix. It has made an impact on the movie business where television can be used to see movies and mass media. Television still has an impact on cultural meanings. It shows us the news, ads, and movies that change when the culture evolves. Many look at Netflix as just another outlet for renting movies but itRead MoreThe Insider s Guide On The Value Of Horror Movies And Books1277 Words à |à 6 PagesThe Insider ââ¬â¢s Guide to the Value of Horror Movies and Books ââ¬Å"How do you people watch this?!?! â⬠and ââ¬Å"Why do everyone in this room have this intense love for horror movies was two phrases that I heard one night at my friendââ¬â¢s house while we watched Jason killed his 3rd victim on Friday the 13th. ââ¬Å"Horror is defined as being a strong aversion mingled with dreadâ⬠stated by Patrick Johnson in his paper, ââ¬Å"The Importance of Horrorâ⬠. Just like Graffââ¬â¢s essay on ââ¬Å"Hidden Intellectualismâ⬠, there is a hiddenRead More Mass Media Essay1714 Words à |à 7 PagesHave you ever had an original thought? Why do we dress the way we do, watch what we watch or even live the way we do. Through our means of entertainment, it is almost a guide in how one should live their life. 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During this assignment we will look at four different types of examples of how the Culture of Violence Theory is doing justRead MoreThe Effects Of Mass Media On The Society1145 Words à |à 5 Pages(2000:457)submitted ââ¬Å"that some kinds of communication, on some kinds of is sues ,brought to the attention of some kinds of people, under some kinds of conditions, have some kinds of effectâ⬠. The effects and influences, which motion pictures have, imply that the movies, as stimuli, have specific effects and influences on an inert audience that are in some manners especially impressionable, and hence may be affected or swayed in a given direction. This one direction conception of effects is widely held. The supposedRead MoreInfuence of Entertainment Essay961 Words à |à 4 PagesEntertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media Americaââ¬â¢s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The values of our cultureRead MoreInfluence of Entertainment Media969 Words à |à 4 PagesEntertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media Americaââ¬â¢s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The values of our cultureRead MoreFrom The Beginning Of Modern Western History, Gender Norms1474 Words à |à 6 Pagesmade. This will not be a simple task nor will it happen quickly. This idea has been put into media and everything you see throughout your childhood and life. Your conscious and subconscious has absorbed this and assumes it s how things work. Ethan Watters the author of ââ¬Å"Being WEIRD: How Culture Shapes the Mindâ⬠explains how much your environment molds your ethics, values and the way you think . Our country has been run by men since its existence, these ideas have been broadcasted by them e ver since
Monday, December 16, 2019
Unanswered Questions Into Research Essay Outline Disclosed
Unanswered Questions Into Research Essay Outline Disclosed The paper ought to be consistent from the start to the very end. When you're writing your research paper's introduction, you ought to be building it around a particular outline that supplies a general review of the paper. Try to remember that it's an outline of your principal paper therefore it will cover all the vital facets of your paper. The outline of your customized research paper is likely to reflect upon your research so be sure that it offers a reasonable idea about what your paper is likely to discuss. It is possible to forecast your paper in many distinct ways based on the form of paper you're writing. After all, you're making a paper outline so that you are able to guide yourself towards starting a research paper, so naturally, you won't need to enter the literature review approach. Finding out how to compose a comprehensive outline for a research paper is a more intricate course of action. The general style and tone of your research paper are contingent on the audience it is targeted at. The Birth of Research Essay Outline You might also want to incorporate a brief discussion of more research that needs to be completed in light of your work. You should have your reasons, and our principal concern is that you wind up getting a great grade. You will introduce the issue in a wide way throughout the very first couple of sentences and focus more closely on the remainder of the introduction, ultimately resulting in specific research questions. The problem is turning into an ep idemic because there are a lot of issues that ought to be tackled. As a way to involve the reader, writer should develop a vivid strategy. The literature review has to be planned so you know where you're likely to get sources from as a way to strengthen your arguments and comprehension of the topic. You can trust the ideal essay help online. Research Essay Outline - What Is It? 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If You Read Nothing Else Today, Read This Report on Research Essay Outline Research paper is quite a c hallenging job to finish but brief small business plan presentation a very clear and suitable structure can help you avoid all feasible mistakes and will teach you just how to gather and analyze data in an easy and quick way. There are lots of custom essay providers which may help you with it but not all the service providers can be trusted with this kind of crucial subjects. Superior research paper's examples almost always concentrate on novel suggestions to address which will be of value in the area. Research paper outline examples are easily found over the web. After you submit your own application, we will examine the many components and provide you with a Phase I score. So, creation of an outline ought to be the next step after you've decided on your topic. 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Sunday, December 8, 2019
Business plan proposal free essay sample
The proposed business will be 10 years younger Hair and Beauty salon. It will be located at the Kenya Cinema Building in Nairobi city which is along Moi Avenue. The form of business will be sole proprietorship offering Hair and Beauty only and hence will use simple and appropriate technology to deliver service to its customers. The entrepreneur found it appropriate because its in the heart of the city and customers can access it is in the Central Bussiness area. The business will create job opportunities as it expands as well as opening other branches in different parts of Nairobi. The owner of the business is John. E. Onyango currently pursuing a diploma course in co-operative management. 1. 2 MARKETING PLAN Ten years younger salon has key elements of a marketing plan of how how to identify customers and their expectations. The potential customers of the business will be the upper and the middle class women in Nairobi. The business share at its inception will be 20% with main competitor being Urembo, Jawambu and Rio Hair and Beauty Salon. The competitorââ¬â¢s greatest advantage over 10 years Hair salon is their longlices in business thus established customers and financial base but the business intends to curve a niche for itself and capitalize on the fact they lack qualified personnel and their equipment are a bit archaic. The price of services will be based majorly on the cost of production but also much attention will be paid to current prices offered by competitors. The business nwill also offer credit facilities to its trusted and regular customers. To create awareness of the business posters will be fixed at strategic places and at the business premise. A large colourfully decorated poster will be fixed outside the business premises for potential customers to see. Local media, leaflets and personal selling will also be used to advertise the business. The business will sell services directly to customers. 1. 3 ORGANIZATION AND MANAGEMENT PLAN Ten Years younger Hair and beauty Salon will comprise as of owner as the manager. It will employ the following people; Office administrator, Hairdressers, Beauticians, Shampoo, cleaner girl and the messenger. All the workers will be paid a total salary of 86,000 per month for the first year. Successful candidates for every position will be selected after interview has been conducted. Workers will be motivated through giving recommendation letters, informing them of the business progress, promotion and financial incentives. The manager will be responsible for training employees depending on their respective areas of working. The trade license will be required each year in order for the business to progress with its activities. The business will also enlist the services of a lawyer who will also be the legal advisor of the business. 1. 4 OPERATION/PRODUCTION PLAN The business production facilities comprise of driers blow-driers, steamers, nail files, ultra cholesterol hair treatment, hair relaxers, super and regular shampoo, hair conditioner, apricot facial scrubs, massage lotions, hair braids among others. These facilities will be purchased before the business goes into operation. Production strategies will be designed and developed while the production process will be based on the customer needs. The manager will be devoted to combating both internal and external factors that are likely to affect the business to ensure smooth operations. The business will adhere to all government rules and regulations to maintain peace in the course of running the business. 1. 5 FINANCIAL PLAN The business shall require Kshs. 700,000 which shall be obtained from a bank loan of Kshs. 350,000, my personal savings of Kshs. 200,000 and Kshs. 150,000 family contribution. The bank loan shall be paid from the first yearââ¬â¢s operation. The pre-operational cost of 425,800, working capital of cash 274,200 that is estimated after determining the difference between the current assets and the current liabilities. The project cash flow which show the net profit to be made at the end of the business year in December, income statements that shows the profit and loss made by business that particular financial year. It also shows the profoma balance sheet which shows the capital, assets and liabilities of the business liquidity position. It also shows the business profitability ratios, desired financing running consists of the pre operational cost of Kshs. 425,000 and cash Kshs. 274,200 working capital as well as the proposed capitalization amount to 700,000. CHAPTER TWO 2. 0 BUSINESS DECRIPTION 2. 1 BUSINESS NAME The name of the proposed business will be10 years younger hair and beauty salon. The name suggests that whoever enters the salon shall leaks it looking attractive and one could be forgiven for thinking that she is 10 years younger than her real age. It is a business enterprise which will be owned and operated by Mr . John E. Onyango as the general manager. He is twenty four years old and resides in Nairobi city. The proprietor attended Butula boys primary school for his primary education as from 1990 wishes he sat for his Kenya certificate of primary education. He later joined Butula boys high school in 2003 for his PO level education where he sat for his Kenya certificate of secondary education wishes he attained a mean grade of c+ (plus) in 2006. In the beginning of 2007, he started offering hair services like shaving free of charge to friends and meager income corners class residents of the state wishes he used to stay in Kangemi as well as those not in better passion to pay for Kinyozi services due to high prices . this helped him perfect his skill since he had a passion for the work and opted to start working in hair pride Kinyozi and salon located in Kangeni where was paid on commission. He later joined KAM School of hair dressing and beauty in Nairobi where he trained for 5 months thus a holder of certificate in hair dressing. In 2008, he joined the Kenya school of professional students where he obtained a diploma in business management, he therefore possesses business management skills acquired through his training currently the proprietor is a student at Kabete technical training institute undertaking a diplomacourse in cooperative management. This sevices as an added advantage since he is quite optistic that upon coplesion of the three course he will be in better position to establish and run successfully his own business. 2. 2 BUSINESS LOCATION AND ADDRESS 10 year younger hair and beauty salon is tobe located in Nairobi city Kenya Cinema building on second floor along moi avenue street in Nairobi. A feasibility study carried out by the proprietor of 10 years younger salom revelealed that the demand for hair and beauty services is high among the young girls. Middle aged as well as elderly laides residing in BNairobi due to the burning desire to always stay young beautiful and elegant. This is as a result of the fact tha Nairobi is a fast growing city in population which constitute to more rising need of hair and beauty care among the Nairobi residents. Studies carried out by the proprietor unearthed that there is high poten fial for growth and expansion of the business provided by its good will brought about by fast growing Nairobi city. The proprietor found out that the existing infrastructure in the city such as good roads, water, electricity and proper means of communication, the post office and banking facilities provide an enabling environment for the business to efficiently and effectively offers services to the Nairobi recedents. The study also revealed that the possibility of potential customers is high since Kenya cinema building is at the heart of town and customers can easily reach it. It as well houses other business e. g. Kenya cinema hall for showing movies , restaurants and pubs, salon , cyber cafe, clothing boutique, chemist, computers training college among other and two beauty shops at the ground floor. The availability of raw materials therefore justifies its location of the business since there are beauty shops in its name premise for easy access. This brings about convenience in satisfaction of customers needs since one wonââ¬â¢t go for in research for urgently needed raw materials. there shall be labour availability since the business will source its employees from pissot point international school of hair dressing and beauty which is within its city. The name of business and address will be 10 YEARS YOUNGER HAIR AND BEAUTY SALON P. O BOX 3042 NAIROBE (KENYA) Tele: 558590 ââ¬â 559006 CELL: 0729929732 KENYA CINEMA HOUSE (2ND FLOOR) MOI AVENUE STREET 2. 3 FORM OF OWNERSHIP Ten years younger hair and beauty salon is a sole proprietorship form of business owned and managed by Miss Elizabeth Onyange she is a graduate of KSPS and a holder of diploma in business and office management. She has relevant experience in management skills from her professional training as well as working experience and wall therefore be running and managing its business. 2. 3. 1 WHY SHE OPTED FOR SOLE PROPRIETORSHIP She opted for this ownership because making decision will be fast and independent hence no time will be wasted on taking the decisions. She also opted for this kind of ownership because she will enjoy all the profit by herself and have direct contact with customers more closely and control situations if need be. She also opted for sole proprietorship because there is job security in that she will be the boss. The employer and self reliant the business will be registered on 20th January 20101 and start as operations on 5th February 2010. 2. 4 TYPE OF BUSINESS 10 years younger hair and beauty salon is going to be a hair and beauty care provider itus A sensible type of business. It will offer services to all kinds of people. This cases the old middle aged young as well as children. The business target diratified customers from the existing kind of services offered by existing salon this intends to offer quality services at affordable prices to customers satisfaction. 2. 5 PRODUCTS/SERVICES 10 years younger hair and beauty being a hair and beauty care provider it will provide the following products/services to its customers, perm, curl kit, togging pedicure, manicure, facial scrobs braiding, leaving and marrage. 2. 5. 1 PERM This involves trialing a customer hair by applying hair relaxer to straighten the hair and make it firm. First apply some oil or a little powder onto the seals to avoid aiming since some skins are sensitive. Prouder then to apply the relaxer and let it stcujon for about 15 to 20 minutes. It sometimes might go up to 30 minutes depending on the texture of the hair and strength of the relaxer thorough using hair shampoo and some condition to soften at and prevent the hair from breaking rinse the hair properly and dry it up by rolling it round some roller. Allow the customer to sit in drier for 30 minutes then remove the rollers, the hair is then oiled and combed out to suit the customerââ¬â¢s choice of style and the end product is perm having the hair straight and firm 2. 5. 2 CURL KIT The customers hair is applied some curl kit relaxer that strengthens the hair but in early manner. It is then washed off after its elapse of some time as per the instruction on the relaxer container and rinsed thoroughly. The customer sits in a drier to allow the hair dry up for 20 ââ¬â 30 minutes the hair is then oiled with curt kit get, combined out and stled according to the customers tade. The straight curl hair is the end product which we call curl kit. 2. 5. 3 TONGING This is where the hair, after being relaxed, it is washed off the relaxer and rinsed thoroughly. The hair is rolled around rollers and the customer sits in a drier for 30 minutes. The hair is then tonged using hot tongs usually heated in an electric machine to certain temperature tolerable to the hair texture. After complete tonging, the hair is then styled up to fit the clients taste. This leaves the hair curled firm and in an organized manner thus tonging. 2. 5. 4 PEDICURE This is where the clients legs are brushed/rubbed, toe nails are washed, filed and cuticles removed to put them into good shape. They are then washed again with warm water, rinsed and dried with a towel, oiled and massaged. The toe nails are then polished leaving them clean and pleasant to look at. 2. 5. 5 FACIAL SCRUB AND STEAM This involves steaming clients face by use of an electric face steamer. The client bows down with her face inside the steamer for about 15 minutes. When the heat/steam gets in to contact with the skin, it opens up its pores thus letting out water and oil under the skin. The blackheads are then removed from the skin/pores using a cleaner which shall be determined by the skin type. The facial scrub is then applied on the face and gently massaged by a beautician evenly in a circular movement using a finger. The scrub is then washed off, rinsed and followed by a toner which cleanses the skin thoroughly, and then a moistener applied to give a pleasant facial look. The process removes the dead skin and blackheads revealing a new, fresh, smooth, soft and gentle beautiful skin pleasant to the to touch. 2. 5. 6 BRAIDING The hair is plaited by adding artificial hair on the natural hair. They are either uniform or in lines or small portions of hair plaited either short or long depending on the size of the clients taste or size of the additional artificial hair being used. The hair dresser may make thick or thin braids depending on how much money the client intends to spend on the braids because the smaller the size of the braids the more money you pay. After fixing the whole hair taking a specific style either in lines or small portions or hair braided, the end result is braids. 2. 5. 7 WEAVING The customerââ¬â¢s natural hair is added on artificial hair inform of a weave. The weave replaces the customer hair enabling it to relax, grow and strengthen leaving the customer satisfied with the artificial weave for a particular period of time. In addition to the above, clients coming for braiding shall benefit since they will be charged according to size unlike the salon around which has a fixed price for braiding no matter the size. Products/services like pedicure will be accompanied by free nail art for the finger nails which other salons in the region donââ¬â¢t offer. For weaving, clients will enjoy the right of coming back for any changes they would like be made provided they come back before the elapse of one month. This makes the products/services more unique compared to those offered by other salons. 2. 6 JUSTIFICATION OF ORPOTUNITY Since the business is located at a convenient place and it gives services in a special way compared to other businesses in the same industry and same locality, there is an opportunity of giving the salon more popularity which will facilitate faster growth. Nairobi has grown over the years in population and the business world and this has made it easier for businessmen to invest more of their properties into the business that it had been in the part for few years. The business venture will also be a success because it intends to satisfy customerââ¬â¢s special needs effectively since it will only hire qualified beauticians and hair dressers from Pivot Point International of beauty and hairdressing in order to emphasize on quality and professional services which will be an advantage over others according to the feasibility study carried out by the proprietors. She also found out that most of businesses in the same services are not keen on the qualifications of whom they employ as long as they can give the service asked for by the customer. 10 years younger Hair and beauty salon will also have a code of dressing for its staff where by the proprietor will have uniforms for them. Uniform of skirt suits and trouser suits will have a logo of the business on them. This will make it special and different from others since it will earn more credibility for its professional manner of dressing thus giving customers some confidence that they are being attended to by a decent staff. It will also identify in the market since staff members will be associated with this business wherever they will be thus promoting awareness to potential customers. The salon will also provide services like accepting visa cards for payment services which is not common with many businesses in the same market according to the study named out by the proprietor. This will attract more customers because of the extension of credit facilities but in a wise manner since it will only be on condition that the clientââ¬â¢s bank accepts to debit their accounts. This will not lose money as much as the credit facilities which are only built and dependent on the customer to come and honor their bills. 2. 7 INDUSTRY 10 years younger Hair and Beauty salon falls under cosmetology industry and is where it will operate. It is a growing industry compared to other industries and has bigger share in the market. The salon will adopt modern technology and will employ few employees whose number will increase as the business expands. The industry is getting bigger as well as experiences sales maximization due to the advertisement it airs on T. V through various programs on hair care. 2. 7. 1THE HAIR AND BEAUTY CARE INVENTION Hair dressing is the art of arranging the hair or otherwise modifying its natural state. It has been an important part of the dress for both men and women since antiquity like dress serves a number of functions. Almost all societies have found it necessary tom cut or confine the hair in order to keep it out of the way. They further arranged their hair to fulfill a manââ¬â¢s basic desire for adornment which may vary inform from the ornately curled, blond wigs to sleek shin glad heads of flappers in the 1920ââ¬â¢s. One extremely important function of hair styling especially in traditional pre-industrial societies is to indicate statues primitive men for instance fastened bones, fitness and other objects in their hair to impress the lowly and frighten the enemy with their rank and progress. Noble rank among the ancient was indicated by long hair. The religious significance of hair is seen in the shaved hair is seen in the shaved hair of Christians. Hair arrangement could also proclaim age and marital status e. g. boys in the ancient Greece cut their hair and Hindu boys shaved their hair when they reached adolescence. In Europe maidens wore uncovered flowing hairstyle while matrons bound theirs under the veils. From late middle ages, hairstyles in the west have been greatly influenced by changing fashion. 2. 8 BUSINESS GOALS Ten years younger hair and Beauty salon is going to be a profit making enterprise and whose aim will be looking into customer interests and cater for them in order to retain them. This will be achieved through utilization of the skills acquired to provide quality services to customers at fair and affordable prices. The business will also see to it that employeeââ¬â¢s needs are taken care of by giving them the most competitive remuneration as well as conducting fair dealings with customers. The business long term goal is expanding it after reaping a precise amount of profit and establishing own school of hair dressing and beauty therapy. This will be much better we will be employing employees from own college directly into the salon. 2. 9 ENTRY AND GROWTH STRATEGY The business will easily gain acceptance in the market area since it intends superior and quality services which is an advantage over the existing business. To popularize the enterprise, intensive advertisement through posters, signposts and billboards will be used. The owner will also ensure that the business premise is colourful and brightly painted to attract the potential customer attention. The owner intends to retain customers through ensuring efficiency in service delivery as well as identifying customerââ¬â¢s preferences in order to maintain them all. The business will also offer services on credit to its most trusted customers as well as entertaining and ensuring that customers not bored while being attended thus will provide magazines for reading. The growth of business shall be known or depicted by such indicators like the increasing number of customers and employees, inadequate equipment and increased number of customers and employees, inadequate equipment and increased overdrawing duties that can necessitate such changes as expansion of the operation rite and employing of new workers. Growth may also require introduction of new products and services which will result to simultaneous sales to match the operation rate and order placement by customers. CHAPTER THREE 3. 0 MARKETING PLAN 3. 1 POTENTIAL CUSTOMERS 10 years younger Hair and Beauty salonââ¬â¢s target customers will be upper class women basically because our prices and services will be desirable and affordable to individuals in these classes. These will be people working mostly in offices ranging from 22 years of age with monthly salary of about Kshs. 20,000 and Kshs. 50,000. There shall be also be a considerable percentage of low class earners with various occupations including those below the above mentioned age group provided they can back up the services by paying. The customers will be served on cash on delivery basis and the services will be available throughout the week. The salon will therefore be open as from 8. 00 AM ââ¬â 9. 00PM or beyond depending on the number of customers and workload. It shall however be in operation starting from 6. 30 AM during weekends since most parents take their children to have their hair done on Saturdays as well as those who want to furnish up their look when a new week begins. The salon is therefore likely to be busy all the time since every single day people go for different beauty services. Cleanliness and neatness will be mandatory to all customers since most of them work in offices where it is carefully observed. This is evidenced from the modernized residential estates where majority live. Therefore an average number of 6000 customers at the inception of the business is expected which will rise up as the business grows and gets well established. 3. 2 MARKET SHARE The salon intends to cater for Nairobi residents and its environs for its services. With considerable average population of 50,000, it intends to capture 20% (6000 people) of the potential customers which is about 10,000 of the total population in Nairobi city thus averaging to 6000 people for entrepreneurs targeted customers. The nature of competition will be direct with Jawabu beauty and Barbershop, Rio hair and Beauty salon and Urembo Beauty salon as main competitors. However, with the introduction of special care unit, special customers with special needs will get special attention, modernized technology and efficiency in service delivery will put me in a much position to outdo my competitors thus secure a greater percentage to outdo market share in two years i. e. from 20% to 60%. The market will be distributed as follows Jawabu hair salon5900 x 100=19. 7% 30,000 Urembo hair salon9500 x 100=31% 30,000 10 years younger6000 x 100=20% 30000 To present this on a pie chart this will show the competitors and the amount of quantity in the market in percentages. Jawabu hair salon19. 7 x 360=70. 9 100 Urembo hair salon31. 7 x 360=114. 1 100 10 years younger20 x 360=20% 100 A pie chart showing the market share. 3. 3. 2 COMPETITORS These are a number of competitors in the same locations during the same kind of business but the products but the products and services they offer are not satisfactory to customerââ¬â¢s expectations according to the study carried out by the proprietor. These include Jawabu hair and beauty salon and barbershop, Urembo hair and beauty salon, And Rio hair salon. The salon shall be located on the second floor of Kenya Cinema Building as compared to others located on the third and fourth. This is an added advantage since customers find it tedious and tiring to climb up the stairs because of lack of elevator to lift them up. Below are the competitorsââ¬â¢ strength and weaknesses 3. 3. 1 JAWABU HAIR AND BEAUTY SALON It is already established over the last three years. Due to its long life in business, it has an establishment capital base and has been able to expand and open another branch in Yaya centre, the presence at the barbershop within the same shelter also attract more customers since ladies who accompany male customers for a shave may opt for the service or the other it has loyal customers. Weaknesses Its employees charge different prices for the same hair styles under different occasions. Thus they do not share a common price list which puts off customers since they are able to afford the service at a time and unable to attend to buy different staff, because the price is either lower or higher from what they were charged the previous time. The salon doesnââ¬â¢t hire strictly professional hair dressers and beauticians but just employ as long as they can provide service without paying much attention to quality. 3. 3. 2 RIO HAIR AND BEAUTY SALON Rio beauty Salon is a branch of Jawabu located at Yaya at Chaka place. Strengths Is already an established salon and has been in existence for the last one year and a half. Itââ¬â¢s location enables it to attract the high profile clientele since it is in one of Nairobiââ¬â¢s suburb areas. It therefore has an established capital base hence has been able to curve a niche for itself and has existing customers. Weakness Its location does not favor it much because not all clients would drive to Yaya after long day at work to have their hair done or get pedicure or even massage. The hair packaging is inconvenient to ordinary customers since payment for retouch is not inclusive for hair styling. 10 years younger salon intends to package products differently to make them attractive and be able to justify its pricing 3. 3. 3 UREMBO HAIR AND BEATY SALON Strengths Has been in operation for six years now, has vast knowledge services being headed by a professional and qualified hair and beauty therapist situated at Barclayââ¬â¢s plaza where there is secure parking and the right ambience and atmosphere. The proprietor is a well known figure with political acquaintances as well as top executive in the country and benefits from having a beauty school qualified personnel. Weakness Lack of niche curving hence the privacy of high profile clientele is not achieved as many would want thus with time the prestige come with the word Urembo will no longer exist. Itââ¬â¢s gradually wading away because the standards have been maintained. Every other ordinary Kenyan can visit the hair parlor. 3. 4 PRICING STRATEGY The proprietor intends to adopt a cost based pricing method, several factors shall therefore put into consideration when setting price for the service the cost involved in obtaining products that will be based in the business as well as promotional costs incurred and then adding enough to cover direct expenses and overheads plus the profit. This will ensure that the proprietor breaks even and guard against losses since all costs will be covered. The selling price will therefore be calculated as selling price= cost of materials = other expenses (transport, promotion and advertisement+ profit). Other factors like the competitors price shall also play a role in arriving at the final price for services as well as the demand for services. They will be charged affordably compound to competitors i. e. Kshs. 30. 00 difference less than or more than depending on the type of the services being offered. The proprietor shall consider 25% for himself and at times after discounts especially during special holidays like valentines, Easter, Christmas and other public holidays. Government policies shall also determine pricing to an extent e. g. heavy duty imposition on the higher price charged, most trusted and with established customers shall be offered credit facilities to be paid for after one month expectation but no interest shall be charged. 3. 5 SALE TACTICS The salons services will be provided directly to customers from one centre. This means that all clients shall be met served in the business which will provide a perfect opportunity to relate with the client. The business shall not at any time involve any distribution or agent in delivering services and potential customers will be coming at the business premises by themselves. Receipts will be processed for the clients or control purpose and for easy documentations of the dayââ¬â¢s returns. Due to the future of the proprietors clients work. The proprietor will require that appointment be made earlier for better planning and service delivery. 3. 6 METHOD OF PROMOTION AND ADVERTISING Since the business will be new in the market, the proprietor shall use several forms of advertising and promotion to make it known to a vast population to create a great deal of publicity and awareness. This will help increase sales. 3. 6. 1 ADVERTISING To inform the customer of the new business and the services available the proprietor will use the following. Posters Larger posters with colourfull decorations will be printed and strategically placed on several walls of premises, trees to capture the attention and potential customers. The posters will enable them to learn of the new salon to be opened. They shall welcome all the esteemed customers to a grand opening of the new salon. The method is much cheaper and effective since it will only require printing on a sheet of paper, which it will only about 500 copies with an estimated cost of kshs. 5,000. Signposts There shall be one large sign post outside the business premises with bright colourful and legible writing on it informing of others. Sign posts shall be made at convenient places indicating the location of business for customers to easily trace it. The products and services to be offered shall also included in the signpost thus an estimated cost of kshs. 1,500. 3. 6. 2 PROMOTION Regular promotion campaigns and sale promotion will be organized at least twice every four months more so during mid month when customer caring has dwindled. This will include giving discount of 10% of the charged. Selling price which is 100% (100% 10%) reducing to 90% which is affordable by customers at such time of the month. Free services like cutex application shall also be offered during the time of promotion thus an estimated cost of kshs. 3500 thus amounting to the total cost of kshs. 10,000 for the advertising and promotion. 3. 7 DISTRIBUTION STRATEGY The flow of services will be directly from produce to customer; this implies that the producer who is the proprietor and staff will be delivering services directly to the customers. This shall help in building and cultivating good relationships with customers and personal contact with them. Service consumer This channel will as well ensure flow of information on what the customers feel should be done to improve the quality of services when necessary. As for transportation a material/products an estimate of about Kshs. 5000 will be required to cater for transport coast from the supplier that so located far from the business premises and their within Nairobi city which shall require little cost. CHAPTER FOUR 4. 0 ORGANISATION AND MANAGEMENT PLAN The chart below shows an organizational structure of various levels of personnel. GENERAL MANAGER OFFICE ADMINSTRATOR HAIR DRESSERSBEAUTICIANS SHMPOO GIRLSCLEANER/MESSENGER 4. 1 BUSINESS MANAGEMENT AND QUALIFICATION 10 Years younger hair and beauty salon is to be managed and solely run by John E. Onyango as the general manager with the assistance of an office administrator. He will be accountable for all business transactions or a daily business having undergone a six month training hence process a certificate in hair dressing. He has also gained considerable business management knowledge having studied entrepreneurship education in his currently pursued course. Duties Setting goals, policies and other objectives for business. Staff recruitment and firing. Making and approving decisions and overseeing the overall and the daily running of the business. Approval of supplies as well as suppliers. Making payments to creditors and staff salaries. Arranging for business finance with banks and other financial institutions. He will also have other responsibilities like ensuring business success, proper and effective communication. 4. 2 PERSONAL NUMBER AND D
Sunday, December 1, 2019
Ms. Margaret Eleanor Atwood is... free essay sample
Ms. Margaret Eleanor Atwood is an internationally celebrated novelist, literary critic, and poet. As a child, Atwood spent her time between Ontario, her familys primary residence and sparsely settled bush country in northern Canada, where her father, an entomologist, conducted research. Because of her fathers ongoing research Atwood spent most of her childhood in the woods of northern Quebec and traveled continuously between Ottawa, Sault Ste. Maire, and Toronto. She did not attend school full time until she was eight years old. Because of her upbringing, her works often have themes of the dangers of the ideologies of sexual politics and civilization vs. wilderness. Although, Atwood embeds feminist ideals in her writing as she rallies to empower women, she also cautions her readers by writing dystopian works that touch upon the darkness that is present in humanity.She studied at the University of Toronto where she began publishing her poems in the college literary journal. We will write a custom essay sample on Ms. Margaret Eleanor Atwood is or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1961, she graduated with a Bachelor of Arts in English and minors in philosophy and French. In 1961, she printed a book of poems, Double of Persephone, and was named he winner of the E.J. Pratt medal. She then went on to obtain her masters at Harvards Radcliff. She planned to pursue higher degrees at Hardvard University, but did not finish her dissertation. Her first significant work was a book of poetry, The Circle Game published in 1964, which was highly praised worldwide and honored in 1964. After that, she wrote numerous novel, screenplays, short stories, children books, and e-books. Atwood also had a distinguished career as a professor. She held positions at the University of British Columbia from 1964-1965, Sir George Williams University from 1967-1968, and York University from 1971-1972. Atwood continued writing some of her most celebrated novels including the Handmaids Tale, the Blind Assassin she continued writing some of her most celebrated novels including The Handmaids Tale, the Blind Assassin, The Penelopiad, Alias Grace, The Edible Woman and many more.In her works, Atwood continually pits civilization against wilderness and society against savagery. She often considers these opposites to be some of the defining characteristics of Canadian society. By pitting civilization against the wilderness, she can create metaphors for the divisions between human personality. Society, civilization, and culture all represent the humanity of all humans while wilderness, irrational, carnal thoughts and actions all represent the savagery of our inner beings. In one of her most famous novels, The Handmaids Tale is about a futuristic totalitarian society called the Republic of Gilead. Gilead rose to power because they wanted to put a stop to prostitution, porn and violence toward women. They also wanted to raise the declining fertility rates caused by pollution and chemical spills which lead to radiation sickness. The main characters name is Offred which isnt her real name, but symbolizes the ownership that a man has over her. Offreds job as a andmaid and her job is Gilead is to be assigned to married couples to bear their children. Offred is assigned to the Commander and his wife, Serena Joy. During the Ceremony Offred is obligated to have sex with the Commander while Serena holds her hands down. The Handmaids Tale is interesting because it uses many of Offreds flashbacks to tell the story of how Gilead began. By doing this we are able to find out that Offred had an affair with a married man and ends up marrying him. After they marry they have a daughter together. In the novel, Offred has a best friend named Moira who refuses to become a victim to Gileads oppression. Offred had a best friend named Moira who was a rebellious who refuses to stand down against Gilead. As Gilead takes over womens rights are virtually non-existent. They are not allowed to own property, have jobs, or vote. When Luke and Offred realize how horrible their life will be they try to escape to Canada, but are captured at the border and separated. Offred is then banished to the Rachel and Leah Re-education center where she is educated as a Handmaid. Moira unable to take stand down escapes and leaves Offred alone. Moira soon escapes leaving Offred alone. Offred is then assigned to the Commanders house. Her only freedom is to go shopping which she must be accompanied by Ofglen.One day the Commander tells his Chuffer to let Offred know to meet him in the study secretly. After that, Offred visits him regularly and he allows her to play Scrabble and read vogue which is forbidden. Serena Joy begins to notice that Offred is not getting pregnant and tells Offred that in exchange of having sex with Nick and then passing off the baby as the Commanders she will bring Offred a picture of her daughter. One night the Commander takes Offred to Jezebel where Commanders meet prostitutes. While there she meets Moira who explains that she was captured after running away from the red center she was captured and chose to be a prostitute rather than being sent to the Colonies. Later that night, the Commander takes Offred to a hotel room and has sex with Offred. After returning home Serena brings Offred to Nicks room and they proceed to have sex with each other. There secret affair continues for weeks after that. Offred gets very involved in the affair and strays from collecting information about the Commander for Ofglen. Offred then finds out that Oglen hanged herself after she realized that the secret police were coming for her. Later, Serena finds out about Offreds trip to Jezebel and sends Offred to her room. As she is waiting in her room a black van pulls up with the same logo as the Eyes. Thinking she is about to get moved to the Colonies, Nick quickly reassures her that the van is taking her to safety, but she doesnt really trust Nicks word. Despite her skepticism she gets on the van going either to freedom or prison. One of the overarching themes in The Handmaids Tale is using women as pawns in a political war. The aim of the founders of Gilead is to stop the decreasing fertility rates, violence, and pornography by creating a completely new political structure. They completely removed democracy for all the people especially women and replaced it with Totalitarianism and theocracy. Womens political freedom was stripped away including their rights to vote, own property, acquire a job, or read. Previously, these rights empowered women to become independent and educated members of society and know they are reduced to nothing but a womb. In one of the novels key scenes, Offred lies in the bath and thinks about a time where her body was her own and not the property of Gilead. Often in Atwoods writing her themes involve an awareness of the struggles within a power structure whether it be democratic structure or a totalitarian structure. Atwood often explores the different ways where individuals became involved in power relationships that are often reduced to domination and victimization. By exploring domination and victimization Atwood crosses into the complicated world of religion. In Gilead, the Sons of Jacob are the aggressors and eventually the victors against democracy and totalitarianism and oppression masked as religion into the lives of millions. As Atood explains how capable humans are to inflict cruelty and darkness she places Biblical references throughout her novel. Before every Ceremony where Handmaids like Offred are raped in an effort to bear children, a passage from Genesis is read to the whole household specifically Genesis 30:1-3. The passage reads, and when Rachel saw that she bare Jacob no children, Rachel envied her sister, and said unto Jacob, Give me children or else I die (Genesis). And she said, Behold my maid, Bilhah. Go unto her and she shall bear upon my knees so that I might also have children by her. And she gave him Bilhah, their Handmaid, to wife, and Jacob went unto her (Genesis). Sons of Jacob use religion as a way to dominate women by explaining that it is within the Bible. The ceremony is about the power relationship between women and men. As she is being held down by the commanders wife, the Handmaid is made to lay between them as she provides her womb to the couple. The result of the ceremony further implicates that the seed she carries belongs to the man she should be honored to carry.One of the highlights of the Handmaids Tale is when Offred finally realizes that power lies within her sexuality. During one of her glimpses of freedom through a shopping trip, Offred fantasizes about having a sexual relationship with a guard. She says, as we walk I know theyre watching, these two men arent yet permitted to touch women. They touch with their eyes instead and I move my hips a little, feeling the full red skirt sway around meâ⬠¦. I enjoy the power of a dog bone, passive but there. I hope they get hard at the sight of us and have to rub themselves against the painted barriers, surreptitiouslyâ⬠¦(Atwood, 30). As the pair walk away Offred brings along their carnal desires with her. Offred later says, its difficult for me to believe I have power over him, of any sort, but I do; although its of an unequivocal kind (272). By realizing the extent of her relationship with the Commander she now has power over Serena. She says, now that I was seeing the Commander on the sly, if only to play his games and listen to him talk, our functions were no longer as separate as they should have been in theory. I was taking something away from her, although she didnt know it (208). In this quote Offred explains how she is entangling in her web of power without either of them realizing it. Everytime she goes to see the Commander he allows her to read vogue and play scramble in exchange for a kiss. This clearly displays how he isnt a fan of the impersonal and worthless sexual ritual they have every month rather he is yearning to have a passionate woman beneath him. As she writes about the power struggles between men and women she also highlights the struggles within women themselves. Atwoods says, women will gang up on other women. Yes, they will accuse others to keep themselves of the hook: We see that very publicly in the age of social media, which enables group swarmings. Yes, they will gladly take positions of power over other women, even- and, possibly, especially in systems in which women as a whole have scant power. All power is relative, and in tough times any amount is seen as better than none (New York Times). In The Handmaids Tale, men ostracize some women and raise others to a pedestal. The wives and aunts are loved and praised as they imprison other women who they deem as lower status. One of the most alarming aspects of Atwoods dystopia that the society justifies sexist tyranny through feminist ideals. Citizens of Gilead make all sorts of remarks about how their social structures protect women from rape and violence and encourages respect for motherhood while the dehumanize women and take away their right to seek pleasure in their most basic rights.
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